Does Your Small Business Need Social Media AND a Website???

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Do you need a website and a social media presence? Well, if you expect your business to thrive and ultimately make a profit-the answer is YES.
Your website is the first impression potential customers have about your business and a well-designed site can make a big difference in gaining new customers. However, with the proliferation of social media sites, it has become easier to communicate and engage with potential customers, making these platforms vital to business success as well.
Websites build brands:
While the current trends favor a social media presence over the traditional business website, there are still good reasons not to abandon your most valuable online asset - the company website. The most important reasons being it establishes credibility and gives you the chance to provide that final call to action.
Moreover, consumers want a unique online experience, which includes feeling confident your business can provide the products or services needed to solve their problem. Your website establishes what your core values are, as well as what you do and how well you do it. Without a stable web presence people feel less confident doing business with your company. Essentially, if you are not online, you do not exist.
Some additional reasons to maintain are business website are:
• Provides user analytics
• Reinforces your brand online
• Provides accessibility to in-depth business information

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