Monday, 30 March 2015

Do you think Redesigning your business website is not at all needed??? check this out......

7 Good Reasons to Redesign Your Business Website
A redesign can be a wise investment, though – after all, your website is your primary online marketing tool. Here are 7 good reasons why you might want to take the plunge and give your business website a makeover.
1) To add new functionality
If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.
2) To make it mobile-friendly
Mobile web usage is growing by leaps and bounds, so you need to make sure your website can be viewed on a wide variety of devices, including desktops, laptops, tablets, and smartphones. By incorporating responsive design into your new website, you’ll be assured of reaching a larger audience than you would with a website that’s not mobile-friendly.
3) To incorporate social media
If your website doesn't feature social media in some way, you are way behind the times (and probably behind your competitors, as well). Including links to your social network profiles is the bare minimum you should include – even better is adding social sharing tools that make it easy for users to share, tweet, or pin your content.
4) To improve usability
If you’re site visitors can’t find what they’re looking for, they’ll leave ASAP (and they probably won’t come back for a long time). If that’s the case, you’ll definitely want a new website design that’s user-friendly and keeps your customers and prospects happy.
5) To keep it up-to-date
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today (Flash, anyone?). With a website redesign you can take advantage of the latest technology that web-savvy users expect.
6) To shake things up
It happens to everyone – sometimes we just need a change. If you think your website is starting to look a little tired, chances are your site visitors think so, too. A fresh design may be just what you need to stir up a little excitement about your website.
7) To incorporate re-branding
If your business has undergone rebranding, you’ll most certainly need to redesign your website (along with your other marketing materials). And rebranding isn't always just about a new logo and colors – it often will require an update to the content of your website, as well, so don’t forget that aspect of your website makeover.
If you wish to design or redesign your website, visit www.antsglobe.com or mail us at info@antsglobe.com

Sunday, 29 March 2015

Advantages of Creating a Website for Your Small Business.


1) A website provides your company history.
You can include the date your company was formed, some pictures, achievements and important milestones.This will position you in the minds of visitors as a well-established company that can be trusted.
2) A website can be viewed at leisure.
This is one of the biggest advantages that Internet advertising has over other media. It allows unlimited time for a reader to explore your company and its products.Once visitors locate your website, they can investigate it at their leisure. Be sure to post everything your business does in an attractive and promotional way.
3) A website advertises 24/7, 365.
This makes it possible to keep your readers updated with the latest information about your business--new products and new services.The greatest advantage of having a website is that it never closes - if you are on vacation or asleep, your website will still be working for you, and generating profits.
4) A website can showcase your products.
Photographs of all your products can be posted on your website, along with technical details and pricing if necessary.Your readers can roam your virtual warehouse and have a look at the range of products you offer. This will give you an opportunity to impress visitors with the size of your business and your unique offerings.
5) A website can cross geographical boundaries.
Unlike a local advertisement that might reach just a few thousand viewers, a website will enable people from all over the world to look at your products.This way, you can get orders from outside your city, state, and even country. This will enable you to expand your business.
6) A website can attract new suppliers.
Your website will not only be seen by customers, but also by suppliers who might request that you sell their products or even same products at lower prices, which gives your small business the opportunity to expand.Usually, if you add new suppliers, you will be able to offer your customers more variety and possibly lower prices.
A website is not very difficult or costly to create, and you will probably be able to manage the whole site yourself. You may need some help from a professional designer who can update the site from time to time - or teach you to do it.

Saturday, 28 March 2015

Top 7 Online Marketing Trends That Will Dominate 2015


1. Mobile-optimization will become more important than ever.
Optimizing for mobile has been a significant priority for businesses in 2014, but 2015 will be the year that mobile strategies move beyond simply having a responsive site or mobile app, and focus on mobile-optimized content and social media marketing as well.
2. Social media ad spend will sharply increase as brands realize the importance of social media marketing.
Businesses are seeing positive results from their investment in social media, including increased exposure and traffic, and are seeing paid social ads as the way to scale these results. Twitter’s new advertising options (currently in beta), where payment is triggered by specific actions like website clicks, app downloads and email opt-ins, will mean small to medium-sized businesses will be more likely to invest in these objective-based campaigns.
3. Content marketing will be (even) bigger than ever.
According to the B2B Content Marketing Benchmarks report, 93% of B2B marketers said they used content marketing in 2014, and 42% said they considered their strategy effective (up from 36% last year).As marketers continue to see the benefits of their content strategies, money previously earmarked for search engine PPC, SEO and social media will be re-allocated to content marketing efforts. A major struggle, however, will be finding ways to stand out amidst the throngs of other content vying for attention.
4. Email marketing will receive a renewed focus
With social networks reducing the amount of visibility brands and businesses get on their platforms, and with search engines intimidating business owners and marketers with ever-increasing complexity of their ranking algorithms, businesses will return to the one marketing asset that they can control entirely; their email list. This renewed focus on email marketing will intertwine with content marketing to blur the lines between email and content marketing.
5. The lines between SEO, content marketing & social media will become more blurred
Content marketing has been described by some as the “new SEO;” which is somewhat accurate. SEO and content marketing will continue to co-exist as two separate but intertwined disciplines that rely on each other for success. That said, content marketing is now the primary influencer of search visibility. Businesses that don’t invest in a solid content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.
6. Brands will scramble to humanize
With the rise of social media, brands will realize that their customers are on social media channels to interact with other people, not with brands and corporate-sounding lingo. Brands that are able to connect with their audience on a human-level will enjoy higher conversion rates, better brand loyalty, faster audience growth, and happier customers.
7. Marketers will find new ways of making native advertising less promotional and more relevant
With steadily decreasing click-through rates over the past few years, businesses have begun to fully realize the ineffectiveness of banner advertising for driving sales. While increased visibility is still a benefit of banner ads, small to medium-sized business looking for results will be less inclined to invest in channels that don’t offer a calculable ROI.

Friday, 27 March 2015

"WELCOME TO ANTSGLOBE TECHNOLOGIES"

ABOUT US:
Established in year 2011, AntsGlobe is an offshore software services and IT consulting company based in Nagpur, India. We create websites, custom-built applications and software products that enable your organization to streamline efficiency, increase productivity and work smarter.We offer a number of important services that help our customers to improve the way they work and manage information.
Our highly creative website development team design and build fresh, dynamic websites for organizations of all sizes. Combining good experience with the very latest technologies we can ensure you that your online business strategy is effective and tightly integrated with your day-to-day processes.

OUR COMMITMENT
"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better..!
We Believe in Customer Satisfaction and delivering the high Quality Services at the Reasonable Price.....!

WHY WORK WITH US?
“We enjoy the finer details of a project, considering every stage of its journey from planning to completion. We work with some amazing clients who are based either locally in Nagpur or across the India, from start-ups to international brands. Our projects not only look great, they use the right tools that work for you and with your success comes ours. We make sure to apply the same level of thought, care and attention to every project as if it were our own.”

HOW WE WORK?
Plan: We start by figuring out the best way to bring your ideas to life in the most creative, logical way possible.
Design: Everything we design for our clients is bespoke, created for you using years of industry experience.
Develop: Using all our research, ideas and creativity, this is where we bring designs alive and start making things move.

CONTACT:
To know more, contact us or visit our website www.antsglobe.com
Antsglobe Technologies provides top quality web design and development, search engine optimization services at affordable prices in india.
ANTSGLOBE.COM|BY ANTSGLOBE TECHNOLOGIES

Wednesday, 25 March 2015

True Lines about Business by Bill Gates.......


Do you think Social Media Marketing is not needed for a small business??? Check out this.....



Importance Of Social Media Marketing for a Small Business.......

• Social media is effective and inexpensive


Social media marketing is very important for small businesses because of its inexpensiveness and ability to reach large number of targeted audiences within less time and very little efforts. According to Forbes, 94% of corporate are using social media and 85% said that it has given their business more exposure.

• Branding can be done effectively on social media


Social media marketing is the best tool for small businesses for branding. According to a survey, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study also reported that 46% of online users count on social media while making purchase decision and 50% of shoppers made purchases based on the recommendations on social media websites.

• Customer acquisition is easy on social media


With more than half of the world's population registered with different social media platforms, the chances of acquiring customers are fairly high on social media websites. There are approximately 1.74 billion social media users according to eMarketer and social media websites play a crucial role in acquiring customers to the businesses. In 2013, 36% of marketers acquired customers via Twitter, 52% via Facebook and 43% via LinkedIn.

• Social media enables direct customer interaction


Through social media, businesses can interact with customers directly. Small businesses can attract customers by engaging them with some interactive methods like Question and Answers, Polls, etc. According to survey, 53% of marketers are using social media as a two-way conversation and engagement tool.

• Social media marketing can generate more leads/sales


Social media marketing plays an important role in generating leads and thus increasing sales to the businesses. A survey revealed that 71% of social media users are more likely to purchase products from brands that they are connected on social media websites. A study revealed that social media produces almost double the marketing leads than any other marketing method and lead-to-close rate is 100% higher on social media.

To enhance your business via Social Media Marketing, contact us or visit our website www.antsglobe.com

Tuesday, 24 March 2015

Reach out to the world with your business; get in touch with Antsglobe Technologies for getting a professional site designed at affordable rates.


Effective web development works as a major catalyst to generating business. If you wish to develop your website at affordable prices, do have a look on our Portfolio section at http://www.antsglobe.com/Portfolio.html
For any query mail us at info@antsglobe.com or visit our website,http://www.antsglobe.com/
Antsglobe Technologies provides top quality web design and development, search engine optimization services at affordable prices in india.
ANTSGLOBE.COM|BY ANTSGLOBE TECHNOLOGIES

Monday, 23 March 2015

Does Your Small Business Need Social Media AND a Website???


Do you need a website and a social media presence? Well, if you expect your business to thrive and ultimately make a profit-the answer is YES.
Your website is the first impression potential customers have about your business and a well-designed site can make a big difference in gaining new customers. However, with the proliferation of social media sites, it has become easier to communicate and engage with potential customers, making these platforms vital to business success as well.
Websites build brands:
While the current trends favor a social media presence over the traditional business website, there are still good reasons not to abandon your most valuable online asset - the company website. The most important reasons being it establishes credibility and gives you the chance to provide that final call to action.
Moreover, consumers want a unique online experience, which includes feeling confident your business can provide the products or services needed to solve their problem. Your website establishes what your core values are, as well as what you do and how well you do it. Without a stable web presence people feel less confident doing business with your company. Essentially, if you are not online, you do not exist.
Some additional reasons to maintain are business website are:
• Provides user analytics
• Reinforces your brand online
• Provides accessibility to in-depth business information

Tuesday, 17 March 2015

A SEO(Search Engine optimization) is the need of today's Business Marketing Strategies......Don't you think so? Check this out....

Here are the ultimate reasons  why your business need Search Engine Optimization......

1.  SEO Is Not A Cost But An Investment:
By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.
Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate - the returns can be truly stupendous when you get it right.

2.  SEO Turns The Spotlight On Your Sales Rockstar
And who would that be? Your website!
Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.

3.  SEO Is A Crucial Part Of Your Marketing Mix
SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially… faster.

4. SEO Is Never Too Costly!
SEO is not a cost. It’s an investment. And even if the highest priced SEO company charges you twice as much as the rest, as a marketing manager or decision maker, you should look deeper into why they are so expensive. What makes them so confident as to pitch you with an offer others would toss into the dust-bin without a second thought?

5. SEO Can Multiply Your Impact
How much did it cost to print your visiting cards? Or your marketing brochures? I’ll bet it wasn’t much compared to how much you invested in your website.
Did you carefully proof-read those cards, brochures or flyers before sending them off to the printing agency (or get someone else to review it for you)? I’ll bet you did.
But you didn’t have a search specialist “proof read” your expensive, infinitely more powerful marketing tool – your website – before you launched it!

6. SEO Leverages Social Sharing
Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.

7. SEO Will Help People Find Your Website
our website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.
But unless people can find it, your website is good for nothing. SEO plays an invaluable role here.

8. SEO Builds Trust & Credibility
SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you’re the best.

 9. SEO Helps Build Your Brand
Branding is often complex, costly and chaotic. You throw many things at consumers, hoping enough will stick in their minds and be recalled when it’s time for a purchase. SEO can help accelerate your branding campaign and make you memorable.

Sunday, 15 March 2015

**********Rush now and get a benefit of 10% discount****************

Need a Billing/Accounts/Inventory Software For your Firm?????
Antsglobe Technologies provide Inventory/Accounts/Billing software at affordable rates........
If you will enroll now you will get a Discount of 10%!!!!
To avail the benefits, contact us or visit our website, www.antsglobe.com
Hurry! offer is valid till 31st March!!

Saturday, 14 March 2015

Do you think that Online Business is not needed for your company in today's competitive Business environment??

Check out the following 10 Reasons why companies should start doing Online Business...........

1. NEW ECONOMY.
Internet has created a new economy, which by its explosive growth and sheer size already changed our perception of traditional way of doing business. Companies like Amazon and Ebay have successfully created domination on areas, where just few years ago traditional brick-and-mortar companies were kings. However, in order to be successful on the net, you don’t have to be a giant like them. Many small and mid-size companies managed to build online businesses quite profitably. In fact, studies show small and mid-size companies will be the main growth force of e-commerce in coming years.
2. INTERNET IS A PERFECT VENUE FOR BUSINESS.
In order to make a sale you need visitors to come to your shop. On the Internet, your shop could be only a click away from your prospective customers. With proper marketing your Internet storefront can have more buyers than you ever can get in a brick and mortar shop.
3. COMPANY’S IMAGE.
Whether you sell products or services online or not, in today’s world you have to have a corporate presence on the Internet. Otherwise, as you must have noticed that people simply don’t take your business seriously if you tell them that your company does not have a website. A nice corporate site definitely increases the image of a company especially if it has great product or service related content to go with.
4. PROVIDE BETTER CUSTOMER SUPPORT.
Customer accusation and retention is one of the key factors of business value chain. Thanks to Internet technology, business can provide customer support more effectively. This means better customer satisfaction and increase of profitability.
5. MAKE INFORMATION MORE EASILY AVAILABLE TO CUSTOMERS.
Just a couple of years ago, companies used to require days to deliver products or services update information to their customers. Things have changed since then. Today you can add or make any changes to your company and product related content virtually in a matter of couple of hours, publish on your site and share with the whole world.
6. CUT COSTS.
New technologies allow you to take virtually any part of your business online, that include supply chain management, billing, shipping, procurement etc. Streamlining these business processes through online systems will allow companies to cut costs significantly in almost every sphere of any business. For example: companies can reduce more than five percents of their maintenance, repair and operation costs by adopting e-business solutions. This five percent savings can turn into 50% of a company’s net profit!
7. ABILITY TO DO BUSINESS 24 HOURS.
How else you can continue making sales, while your stuffs are sleeping! The biggest advantages of online shops are that they are open 24 hours a day year round. Thanks to Internet off time, when your shop is generally closed, sales in some cases can be more than your regular business hours!
8. LOW START UP COSTS.
Building a web site does not require big investments. There are many low cost tools available today, which can help you create sites from very scratch. Many business portals allow you to build web sites from templates. For less than 100$/month you can have a full-fledged corporate e-business site with all e-commerce features!
9. YOU PHYSICAL PRESENCE COULD BE IN ANY LOCATION.
The World Wide Web allows you to do business from any part of the world. Your physical location, except for few cases is not that important since you conduct your business online.
10. GO GLOBAL
Thanks to Internet you can instantly become a global player. In fact, you don’t have to invest large sums of money to do this. There are literally hundreds of vertical and horizontal e-marketplaces available on the net. These marketplaces allow you for a nominal fee to get access to a large audience of prospective customers from all over the world. According to AMR Research more than 1,3$ trillion of good and services will flow through the B2B marketplaces. Who does not want a piece of this pie!
To know more, visit our website www.antsglobe.com

Friday, 13 March 2015

***********Its Time to CHANGE old marketing strategies************ Jump to Bulk Whatsapp Marketing!!

               



Features of Bulk Whats App:

1) Deliver on Whats App Enable No
2) No Hidden Charge
3) Web Panel
4) Easy To Use
5) Delivery Report
6) Activation Time Instant
7) File Format (Text / Image / Video)
8) Support On Phone
9) Quick Delivery
10) Delivery Ratio 100%

For More details about Whatsapp Marketing, contact us or visit our website www.antsglobe.com

Wednesday, 11 March 2015

8 reasons why your business NEEDS a professional website!


Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

2. A WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

4. IT IS ALWAYS ACCESSIBLE

A website is available to both your regular and potential customers providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don't think you'll be able to sell your products or services online? Don't forget, even cars and houses sell online!

6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

7. A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

8. IT IMPROVES CUSTOMER SERVICE

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers' questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

Need a website designer for your new website or redesign project?

Feel free to contact us... :-)

Wednesday, 4 March 2015

We, at Antsglobe Technologies believes in delivering innovative, cost effective and timely solutions that drive the growth of small and medium-sized businesses worldwide.

Engineered by high quality professionals and managed by matured processes, we help forward-thinking companies achieve and surpass their business goals.

Today, we are sharing our phases of Web design and development process.....

Phase I: Information Gathering
                                The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when we design the look and feel of your site, so we first ask a lot of questions to help us understand your business and your needs in a web site.

Phase II: Planning
                               Using the information gathered from phase one, we put together a plan for your web site.

Here we develop a site map – a list of all main topic areas of the site, as well as sub-topics (if applicable). This gives us a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. This is also the point where we decide what technologies should be implemented – Creative Designing, Interactive forms, CMS (content management system) such as WordPress, etc.

Phase III: Designing
                                  Drawing from the information gathered up to this point, we determine the look and feel of the site. Target audience is one of the key factors taken into consideration here. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. We also incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site.

Once we've designed a prototype, you are given access to the Client Studio, which is a secure area of our web site. The Client Studio allows you to view your project throughout the design and development stages. Most importantly, it gives you the opportunity to express your likes and dislikes on the site design.

In this phase, communication is crucial to ensure that the final web site will match your needs and taste. We work together in this way, exchanging ideas, until we arrive at the final design for the site. Then development can begin…

Phase IV: Development
                                     This is where the web site itself is created. We take all of the individual graphic elements from the prototype and use them to create the functional web site. We also take your content and distribute it throughout the site, in the appropriate areas.

This entire time, you will continue to be able to view your site in the Client Studio, and suggest any additional changes or corrections you would like to have done.

Phase V: Testing and Delivery
                                     At this point, we attend to the final details and test your web site. We test things such as the complete functionality of forms or other scripts, we test for last minute compatibility issues (viewing differences between different web browsers), ensuring that the site is optimized to be viewed properly in the most recent browser versions.

Once we receive your final approval, it is time to deliver the site. We upload the files to your server – in most cases, this also involves installing and configuring WordPress, along with a core set of essential plugins to help enhance the site. Here we quickly test again to make sure that all files have been uploaded correctly, and that the site continues to be fully functional. This marks the official launch of your site, as it is now viewable to the public.

Phase VI: Maintenance
                                    The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. If this interests you, we will be more than happy to continue working together with you to update the information on your web site. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your site.

To Know more about our services, contact us.

While there are many benefits to a good SEO strategy, we have outlined the top 5 to help you understand (or remind you!) why SEO is awesome.....check out.


SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of SEO are vast, here are the top 5.


1) Increased Traffic - Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages.

2) Return On Investment(ROI) - SEO provides track-able and quantifiable results, regardless of whether you are an e-commerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. For E-commerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing.

3) Cost effectiveness - SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

4) Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

5) Brand Awareness - Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

To know more, contact us and we'll be happy to help you! :-)



Monday, 2 March 2015

If you don't have a website, then you might not realize what it can do for you. Maybe you think that because your business is too small – or maybe you don't even have a business there wouldn't be any point!

If you have a website then you will know why it's so important for communication. If you don't then here some of the many reasons why you need a website.
Whatever your situation is, though, here are few reasons why you need a website.
1. PEOPLE SEARCH FOR YOU ONLINE.
Sooner or later, someone's going to type your name or business into a search engine. What do you want them to find? Nothing, or worse yet, your competition. These are people who want to find you. They are looking for what you are selling, and if you don't have a website then you're letting them down – they expect to find you online. For many people, you might as well not exist if you can't be found with a search engine. Not having a website is like not bothering to get listed in the phone book. Can you run your business without a phone? In this "Information Age" we live in being online is vital.
2. WEBSITES CAN COST NEXT TO NOTHING.
Up until a few years ago it cost a lot to run a website – but those days are long gone. You can even try them for 30 days for FREE. Really, it's never been cheaper for you to have a website than it is today.
3. WEBSITES ARE GREAT ADVERTISING.
Whatever you're advertising – services, products or just yourself – a website is a great way to do it. Every other kind of advertising going costs a premium, especially if you want to target a specific kind of person, and there's no guarantee that they're paying attention. Websites are like brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them. No advertising medium even comes close to the ease-of-use and effectiveness of a website.
4. A WEBSITE HAS A GLOBAL PRESENCE.
On the web, it doesn't matter whether someone is next door to you or on the other side of the world, they can see your website just the same as anyone else can, and it doesn't cost you or them any extra. Phone and mailings both cost enormous amounts long-distance, but your website lets you send information anywhere without any extra effort or expense. You can make friends and contacts in places you've never been and will never go – suddenly, working globally is no more effort than working locally.
5. YOUR WEBSITE CAN MAKE YOU MONEY.
There's a lot of money on the web, and it's not hard to get some – the longer you're online, the bigger your share can get. If you have something to sell, you can sell it worldwide, thanks to credit cards. Doing business online eliminates almost every overhead there is: all you need to do is have the goods. If you've written something useful, you can put it out there with a few ads. You won't get rich overnight, but you can set up a steady trickle of income... and there's no limit to the number of trickles you can set up.
6. YOUR WEBSITE CAN SAVE YOU TIME.
Giving out information takes time, whether it's on the phone, or in brochures, or even if it's just emailing your family. Websites are designed to save you time. All your family and friends can read your online blog, but you only had to write it once. Customers can see your whole product catalog without ever needing to talk to you or visit you. This is the power of the web: things on it are written only once, but can be downloaded endlessly – a good website runs itself, and keeps being useful to people for much longer than you'd expect.